Custom DJ visuals that make your identity part of the show

A crowd should recognise your show even before your name appears. We build custom artist visuals around the identity you already have, or the direction you want to introduce: your face, silhouette, character, colours, logo and the energy of your music. The point is a coherent visual language, not unrelated clips collected to fill a screen.

Choose a small, focused collection for a new show identity or a broader visual package when your performance needs several moods. References help us understand pacing and atmosphere, but your package should feel like your project rather than another artist's show. Our portfolio shows the visual direction; the brief establishes what will actually be produced for you.

Your logo can anchor the show without staying on screen throughout the set. Custom logo animation gives the VJ an identity-focused moment to bring in alongside the rest of the content. It can be the centre of a visual or one part of a larger artist scene, depending on the brief.

Share the best available logo artwork, the exact artist-name spelling and any rules around colours or proportions. Tell us whether the logo should dominate the scene or remain understated. Confirm any separate promotional or social versions in the scope: a stage canvas and a portrait phone video are different uses, not automatically interchangeable exports.

Words can be part of the performance: an artist name, a phrase or lyrics timed to a specific recording. For lyric visuals, the final audio and approved text matter as much as the look. Supply the exact spelling and identify the passages you want to feature rather than leaving the choice of words to a reference video.

Agree how the sequence will be played before it is created. A mapped lyric passage follows the supplied track version; it is not a promise of automatic synchronisation with any live edit. Your VJ needs to know where the sequence starts and what happens if you mix out early or change the arrangement.

Reusable VJ loops give the show operator flexibility when your set changes. They work as a library of related visual scenes that can be selected throughout a performance. Our typical individual visual loops are around 10–15 seconds; the agreed package determines the number and purpose of the deliverables.

Track mapping is useful when a visual change must follow a particular moment in one supplied track. Full-set mapping extends that planning across an agreed set. More precise sequencing means more preparation: the audio version, order, transitions and playback plan need to be clear. If you improvise heavily, a loop collection or a combination of loops and selected mapped moments may be the better brief.

An individual DJ, artist manager, club or festival team can commission the content. The important distinction is what the files need to express: one artist's identity, an event's visual direction or a defined performance. For an artist appearing at several events, ask which screen layouts are already confirmed and which are still unknown.

LED content should be planned against the playback canvas supplied by the technical team, not the venue's name alone. A wide centre screen, portrait side screens and a combined canvas may need different compositions. Ask the VJ for pixel dimensions, how content is distributed across screens and any safe areas for names or faces. We agree the requested adaptations before production; we do not supply screens or venue installation.

Flow Visuals creates the content and delivers the finished visual files remotely. Playback belongs to the event VJ or the artist's VJ. We do not travel to operate the show, and the visual package does not include an onsite operator or hardware. That division lets you work with the show team already responsible for the stage.

Before export, confirm the actual playback requirements with that team: canvas, frame rate, accepted codec and container, whether files should carry audio, and any version-specific constraints. There is no useful universal export promise without that information. Allow time to test the agreed files in the real playback setup before the performance.

The homepage packages give you a starting point for budget and scope. A quote can be more specific when you tell us how many visual ideas you need, whether they are loops or mapped sequences, which screens they target and when your VJ needs the files. Share your logo, artist imagery, music and a few references that explain what you like about the direction.

Separate the performance date from the delivery deadline so the VJ has time to review the files. If the track or set is not final, say so at the beginning. A clear brief protects the creative direction and makes it easier to identify which decisions must be resolved before production, rather than discovering them during the final export.